Insights
Notes on community, creators, and games.
What a decade of building community at Supercell actually taught me. On loving your players, treating creators as partners, and the moves that looked reckless right up until they worked.
I Was a Player Before I Was Anything Else
Before any job title, I was a Clash of Clans player and a subreddit moderator. Then Supercell flew me to Finland for a fan event and I never left. Why that origin still shapes everything I do.
We Faked the Death of Brawl Stars to Launch It
During the Brawl Stars global launch we deleted 18 months of community pages and staged the game’s death, then revealed the worldwide release. Here’s the strategy behind the silence.
Zero to 290,000 Creators: What I Learned Building Supercell’s Creator Program
How we built Supercell’s creator program from zero to 290,000+ creators, and the real secret underneath it: we treat creators as partners who share our passion, not a marketing channel.
Community Isn’t a Support Function. It’s How Games Stay Alive.
Most companies file community under support. After a decade at Supercell, I think that’s the most expensive mistake a game can make, because it misunderstands what loving your players is actually worth.